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Why is Social Media so vital for Automotive Dealers?

In today’s’ age, car buyers tend to rely on the internet to gather information before going directly to the dealership. Reaching to your prospective clients can be the answer to create more leads that can lead to an increase in profits, and what’s the best way for you to connect with your potential customers? Well, it all comes down to social media as part of your Digital Marketing strategy.

Closely examine these recent studies:

  • 69% of consumers said social media sites helped their vehicle purchase decision (digitalairstrike.com)
  • Social Media Automotive 95% of car buyers are looking toward digital information to decide what car to purchase. If you haven’t been working on your social media strategy, now is the time. (marketing.sfgate.com)
  • 75% of car buyers and 68% of service customers say internet research, including social media and review sites, was the most helpful medium when selecting a car dealership. (v12data.com)

By this study, do you still feel that social media is not necessary for auto dealers? Do you still think that it will not be a big help for your auto dealership?

Our expert list down some of the essential keys to why social media can play a big part in your car dealership!

Why is Social Media important to a car dealership, and is it worth it?

There is always a good chance that your potential customer is using and spending some time on social media platforms like Facebook, Twitter, or Instagram. The average U.S. user spending up to 5 hours a day on their mobile device, and a user spends 36% of that time (almost two hours!) on social media apps alone. (adpearance.com)  .By meeting your consumer on these social platforms, you can create a stronger connection and be engaged with your customers, leading to a stronger brand image and online reputation. 

Can you also use social media to include ads as part of your digital marketing strategy? Definitely! Social Media Marketing ads are beneficial for car dealers. It provides you a way to get your dealership in front of your prospects when they are engaged in the car-buying course. You can use images and videos to resonate with users and use demographic data to accurately target your audience, which is highly effective if you know your intended audience.

Did you know that 68% of car shoppers said that dealership reviews impacted which dealership they visited when shopping for a vehicle (digitalairstrike.com)? Anyone who is trying to buy a product would check online reviews first before making the purchase. Don’t also ever forget that social media gives the right the customer to engage with your dealership on his or her terms openly. On the one hand, this is a good thing as it is very pleasing to receive positive online reviews about your service, or just receiving constructive comments can help you improved your service. On the other hand, it also means that anyone with a social media account can comment, either good or bad, about your dealership business. It doesn’t have to be anything more than a ” We’re thrilled that you enjoyed our service!” or ” We are very sorry to hear about your bad experience” you just need to know how to handle comments of such. The key here is to be as engaging as ever; whether it is a positive or negative review, customer feedback will always matter.  

Social media sites can also be an excellent platform to target a broader audience. According to a recent study, there are 3.48 billion social media users so far in 2019, with the worldwide total having increased by 288 million (9 percent) since this time last year. (autoxloo.com) Imagine this, millions of users now can access your website if you have an excellent online presence on social media. Would that be exciting?

An online presence for your business not only helps with improving the company’s’ brand and image but can bring in most of your sales. Social media can be an excellent start to boost your online presence. By having a better online presence, consumers will know that they can connect with you quickly. Not many people use the phone book anymore, people will tend to rely on the internet to get in touch with you, so it can be frustrating for consumers if they cannot reach you easily.

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