Did you know? According to statistics, there are more than 2 billion active users on Facebook in 2020. With Facebook being the current number 1 most visited social media site, you may consider Facebook advertising not just a marketing tool but a necessity for a business. If your business is currently not on Facebook, now would be a great time to be involved if you don’t want to be left behind by your competitors.
Generating lead is an essential factor for every business despite what industry you are in. Every successful sale starts with a good lead, and social media platforms like Facebook can be a good lead generating machine for your business.
If you are not familiar with “Facebook lead ads” then let us enlighten you.
Facebook lead ads is an advertising format of Facebook that enables you to collect leads through the sign-up forms. In this form, you can ask your potential customers whatever you want; you can ask them to provide their contact details such as email addresses and personal mobile numbers. The forms will be automatically filled with the information from the users’ profile, or the user can edit the pre-filled information if they desire to.
What are the benefits of Facebook lead ads?
Mobile-Friendly – Most people today have a mobile device, and we cannot deny that everyone has one. Facebook lead ads are already set up to be mobile-friendly, so you can be sure your ads will be too. It means no matter which device your potential leads view your ads, they will be able to complete your form without experiencing any issues.
Target the right audience and obtain the appropriate leads – Facebook lead ads’ interest-based targeting helps you reach the right target audience — people who have already expressed interest or intent to buy products similar to yours.
Re-target potential leads – Facebook lead ads also enables you to reach potential customers who have previously engaged with your lead ads. This includes people who opened your lead ad form but did not submit the form and past visitors to your Facebook page.
Highly-targeted segments – Leads acquired through Facebook are already highly targeted by demographics and interests, meaning they are already considered high-quality leads and qualified leads.
Get to know your target audience more – Facebook lead ads are the perfect tool for your business to learn more about your target audience. By customizing form questions, you can find out what consumer sentiment is around your industry, brand, and behavior in general.
Measurable results – You can measure your real-time marketing operations; you can see which are working and which are not and make adjustments to get better results.
Here is how you can get started your lead generation campaign through Facebook lead ads!
Before you get started, you should know how Facebook lead ads work step-by-step.
- You show your ads to potential leads.
- If they are interested, they can click the call-to-action button to bring up the form.
- The form can be either automatically pre-filled with the personal info they have shared with Facebook or edit it manually.
- Click submit, and Voila! You just generated a quality lead for your business.
It sounds easier said than done, so we will guide you on how you can get started!
Established your goals.
When you are planning a marketing strategy, setting your goal is the first thing you should do. Before you get started with Facebook ads, ask yourself this question; why are you using Facebook lead ads in the first place?
If you do not know the answer, then we will give it to you.
You always want to make sure that every marketing campaign and strategy you will be implementing, whether it is through Facebook or other platforms, your goals should always be aligned with it.
Another reason is that Facebook lead ads will ask you to identify your goal beforehand.
Facebook leads ads to offer goals such as:
- Lead Generation
- Brand Awareness
- Reach Campaign
- Customer engagement
- Video Views
- Page like
- Website Conversion
Facebook lead ads offer not only Lead Generation but a lot of possible goals for your business. If you are more to brand awareness, then you can just change it right away and adjust the goal settings to align it with your business’s goal.
Our point is, once you identify your marketing campaigns’ goal, you can easily align it with Facebook lead ads.
Know your target audience
You cannot just make an ad and expect it to target as much audience as you can. You need to know your intended target audience so you can optimize your strategy to produce better results.
Let say for car dealers; If you sell high-end cars, you don’t expect a college-broke student would buy that, right?
That is why every business needs to identify first their target audience before doing any marketing campaigns. If you create ads with the sole purpose of reaching a massive audience, you will be more likely to fail. But if you target a specific group, you will be able to generate more leads.
Facebook lead ads give you the ability to be specific and target your desired audience.
It lets you geared your ads base by:
In this way, you can target your intended audience more and you can produce high-quality leads and results.
Another good thing that Facebook lead ads can do is how much budget you would like to spend on your ads. You can either set it on daily or set a starting and ending date and stop it manually.
Facebook lead ads also gives you the ability to delegate your budget to your other marketing strategies. By being able to delegate, not only you will be able to manage your finances better, but it can also help you to improve other areas of your marketing efforts.
Measure your result and get better
Ask yourself this; how are you able to know if your marketing is working? Simple, track your progress, measure your results over time, and get better.
Probably the most significant advantage of Facebook lead ads is that you can measure your results accurately. For instance, They can measure your progress by using online metric tools or web analytics to measure your real-time marketing operation. You can also obtain detailed pieces of information on how customers respond to your advertisement.
By measuring your real-time marketing operations, you can see which are working and which are not and make adjustments to get high-quality leads.
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