Did you know that Google handles 3.8 million searches per minute on average across the globe? That is 228 million searches per hour, 5.6 billion per day, and 2 trillion searches per year! A huge number, is it? And btw, the majority of the search results pages includes Google Ads.
According to Google, 76% of new and used vehicle shoppers run a search before buying. (dialogtech.com) Google Ads can be a remarkably efficient way of driving relevant, qualified traffic to your website when people are searching for the types of products or service your auto dealership offers.
So what exactly is Google Ads?
Google offers paid advertisement that appears in search results of Google search engine with the use of Google Ads. A good Search Engine Optimization ranking combine with Google ads can be a remarkably robust marketing strategy your auto dealership can have. It can generate more traffic for your website, generates high-quality leads, and increase conversion rate. While it can be a robust strategy for your dealership, if not executed carefully and precisely, it can backfire on you, and you will just lose a lot of money and time.
You may feel that SEO + Contents is already enough for your website to drive more traffic, but we can honestly say that you are missing a lot! Yes, SEO plus your content is already powerful, but it may take a little more time and patience, but SEO + Contents + Google Ads will make you dominant over your competitors in less than an hour. Yeah, you heard us! Less than an hour. That’s how fast you can set up your ads through Google Ads, and it can be up and running and can generate new leads already in just a matter of minutes.
And you know what the fun part is? It is performance-based! It simply means that:
No result/No Click/No Leads/No sales = You don’t pay.
Fun, is it?
When Customer goes to google, they are looking for something specific. It means they already have an INTENT. They are literally telling you that they want to buy by typing out words around your products and services. They are actively looking for something to buy! That’s why Google Ads is so damn powerful and profitable. It’s safe to say that it is the best search engine marketing out there in the market.
Why should car dealers utilize Google Ads?
Works Faster than SEO
Google Ads works will work like a charm for your dealership. In just a matter of minutes, you can already see the results. This what Google Ads sets apart from an SEO campaign, it works faster. Don’t get us wrong! We loved SEO campaigns but it may take a little more time and patience for you to can notice a result. This is not the case with Google Ads. Once it is live and out there, not only it generates a little profit right away, but because of its’ speed, you now have free some time to discover how effective your keywords are, which then you can use to construct an effective SEO campaign.
Using only Google Ads and no SEO is a major no, no! An SEO campaign is a crucial part of your dealership’s survival in the game and should always be a priority regardless if you used Google Ads or not.
SEO is a long-term strategic commitment that focuses on building organic traffic though it may take some time to see results. Whereas Google Ads can bring your business results in just a matter of an hour.
The best strategy should involve both. SEO campaign + Google Ads can drive your results to the roof!
Generate leads and increase your customer
Out of every advantage of Google Ads, this is probably the simplest yet most important. It can be a lead generation machine for your auto dealership and produce high-quality leads for you and your team to work with to improve your marketing campaigns. A sale will always start with a good quality lead.
As we mentioned earlier, Google Ads focuses on targeting audiences who have established an intent or desire for your product. It focuses on audiences who, based on their behavior, have suggested they have some interest in your dealership increasing your chance of making leads, increases your conversion rate, and more likely to make the sale. By allowing your dealership to focus on this type of audience, you can also refine your searches so that poeple who want to buy your products are sent to your websites through this platform.
Measurable performance tracking
Digital Marketing’s most prominent advantage over Traditional Marketing is it’s accurately measurable. Understandably, online marketing is much more measurable than TV or magazine advertising. Well, it is because of the technology that has been invest in online advertising in recent years, and nobody does this better and faster than Google Ads can.
Google Ads would tell you precisely what happened with your marketing campaigns. They can give you data such as:
- How many leads you generated
- Which of your keywords makes the most traffic and leads
- Who clicked on your ads
- Exactly how much number you have from Google Ads to your Website
This would help your dealership understands what is working and what is not, make adjustments, be better, and get optimal results. Remember that you cannot improve on something if you cannot measure it because you have no baseline.
Everyone uses Google
We dare you to name one person who doesn’t use Google.
Remember the time that you were interested in buying a certain product and you go to Google to search for information? Even if you use it not for purchasing but for searching for information that you are not sure of, you use Google, right?
This just proves that Google is already have become embedded in a persons’ daily, online lifestyle, becoming the go-to search engine if they a question in mind or curiosity about a certain topic. So it is a no-brainer not to be involved with it. Not to mention, Youtube is Google’s partner, which is the 2nd most popular search engine next to it, which also makes use of Google Ads. It is clearly a platform for high-quality leads and prospects.
Be at the top of the game
Because of the speed of Google Ads, you already have a competitive edge against your competitors. You will be appearing faster in search engine results, receive more traffic for your website, and generate leads quicker than your competitors. You must keep your competitors in check to see how they are promoting their business and what kinds of ads they are running. The transparency of Google Ads helps you do this. Yes, you may call it spying, but this kind of method is allowed in the industry. When an opportunity arises, grab it and make your business stands out from the competition.
But what if you are not the only one using Google Ads? What if your competitors use them as well?
That does not mean that Google company is greedy and making a lot of fortune; it merely shows that more and more utilized it due to its benefits and how crucial this platform is in a business. Don’t make it an excuse. If you can’t beat them, join them.