Marketing Automation is a software platform designed to more effectively market on multiple channels online and automate repetitive tasks. It can help you build your brand, sell more products, and boost customer loyalty.
All Automotive Dealers have the same goal; to generate higher revenue and faster growth for a lower cost. But many have struggled to align their people, processes, and technology to achieve these goals.
That is where Marketing Automation solves the problem. It enables auto dealers to streamline, automate, and measure marketing tasks and workflow, so you can increase operational efficiency and increase revenue faster.
Marketing Automation is now an essential part of a dealerships’ digital marketing strategy, so now would be the best time to consider using it. It will help you boost your marketing efforts, outsell your competitors, and have a competitive advantage over automotive dealerships’ competition.
Here is how Marketing Automation can benefit automotive dealers:
Out of all benefits of marketing automation, efficiency would be the most helpful. It makes your auto dealership management efficient. You can reduce staffing costs while freeing up your team’s time to work. Using marketing automation, auto dealers can automate their standard marketing tasks quickly while saving time to concentrate on other marketing strategies.
With the right software, you can streamline your work, get more done with fewer resources, and cut costs. And this is where marketing automation starts to pay off.
Sales and marketing can be on the same page
If you combine your sales and marketing automation efforts by using the same software, you will be able to align your auto dealerships’ goals and efforts.
These two teams may use the same data, just for different purposes. For say, your marketing team can use the data to better target their intended audience; the sales team on the other hand can use this information to address customers’ needs, and preferences and have a better customer relationship with your prospect. Your marketing team can strategize better to increase conversion rate, while the sales team increases productivity. It is a win-win situation for your auto dealership.
Create leads and nurture them
Lead generation is an essential factor for auto dealers’ growth. Automating the many steps between marketing and sales gives your team more time to focus on overall strategy and nurturing the leads that show real promise. That means more prospects and more customers.
With your marketing automation software, you can nurture the leads you have worked so hard to create with your marketing efforts. The benefit of your marketing automation is that you can clearly identify the elements of your high-performing strategies. When you can see what is working to convince your leads to convert, you can apply those elements to other areas of your marketing campaigns. Auto dealers can maximize the use of their leads through the use of marketing automation.
Without leads, you will never be able to make customers. No customer means no revenue. Simple, right?
Better Customer Experience
Obviously, the ultimate goal is to make a sale, but if you can make the sale and make the customer experience better, that would be a win-win situation for the two of you.
Customers nowadays want a tailored customer experience; meaning rather than sales tactics that pressure them, they want a more persuasive and informative approach to convince them to make the sale.
In fact, according to recent research, nearly 70% of marketing automation users cited more personalized messages as the top benefit of the software. So, if you are currently running behind this trend, it’s time to start personalizing your marketing materials.