Have you ever wonder this? When you used Google to search, how come some specific websites come at the top of search results? Why not other websites instead? Why are some websites are at the bottom results? Don’t know the answer?
It is Search Engine Optimization.
Search Engine Optimization is a digital marketing strategy in where you optimized your websites by using keywords commonly used by the customer so you can increase your ranking on search results in search engines. The more you optimize your website, the higher your SEO ranking is. The higher your SEO ranking is, the easier customer can find you.
Now, the question is: Is SEO an effective strategy for auto dealers?
If you are an auto dealer, your main goal is to sell cars and make a profit, right? Your marketing strategies and efforts should be aligned with your aim.
One of the reasons that the Search Engine Optimization strategy is crucial for a car dealers’ marketing campaign is because it gives your dealership the ability to position your dealership right in front of them while they are engaged in their car-buying decision journey. Just being able to put your product right in from of your customers gives your dealership a competitive edge against your competitors. As we mention, the better and higher your SEO ranking, the more effortless consumers can find you, the higher your chance of making a sale and earn revenue. Simple as that!
Ideasoft will give you some tips on how you can embark on an effective SEO campaign for your auto dealership!
Picking the best keywords!
Your SEO campaign should always start by selecting the best keywords you can use for your website. Consumers will always start to use the internet to gather information by using keywords and terms on search engines; this is not new! All of us do the same, we always rely on the net first before we decide if we are going to purchase a product or service. The only way your site can appear at the top search results is if you include those words on your website.
Focus on what your dealership offers in terms of service, location, and car models. From there, incorporate those keywords and terms; You may include them in your home page, content, blogs, or even a separate landing page. Try to include these words as naturally as you can so you can avoid keyword stuffing.
On-page-SEO is one of the most significant elements of an effective SEO campaign. On-page-SEO is optimizing pages of your website to have a higher ranking in search results and generate more traffic in search engines. Optimizing keywords on each page of your website: from your offered services to basics like changing your header line, are just some examples of On-Page-SEO, to begin with.
To maximize On-page-SEO, you will need to engage in competitor analysis. Don’t think of it as spying! Yes! In terminology, that’s how you can describe it but, our point is you need to keep your competitors in check and understand their strategy, so you can be ahead of the game.
SEO is in fact competition. 95% of all search volume goes to the first page of search engines. (jetrankagency.com)
Off-page SEO is just as important as On-page SEO. If On-page SEO is about optimizing your website, Off-page SEO is all about tactics that take place outside of your webpage to increase your sites’ SEO ranking. This covers any tactics that you use that do not involve making changes on your sites; It includes marketing strategies such as content publishing, social media, brand building, and more.
Think of off-page-SEO as building your site’s authority. Without this, your site won’t outrank those that already have a higher authority. And usually, contents from higher authority websites rank higher than those with lower.
Without Off-page SEO, you will definitely struggle to rank for competitive search terms.
Google my Business SEO
Google My Business (GMB) is an essential tool that should always be a part of an auto dealers’ SEO campaign. Basically, this is putting your dealership on Google maps. Remember our first tip? Consumers; in this context, Car buyers will rely on the internet to search for the information they need. Optimizing your GMB is known as Local SEO, can put your dealership in the top result; Within the top 3, and making it appear on the first page of the search result.
Make sure that all the information you will provide are valid and valuable that searchers can find very useful. This is crucial since only a handful of sites will appear on the first page of a google search.
Remember this acronym when utilizing Google My Business: NAPW (Name, Address, Phone Number, and Website). You need to be very consistent with NAPW; you need to make sure that this information is consistent across all of the directory websites that have your business listed.