Marketing Automation is a software platform designed to more effectively market on multiple channels online and automate repetitive tasks -everything from email marketing to lead nurturing to Customer relationship management (CRM). When effectively executed, marketing automation makes businesses more responsive to customers and prospective customers, providing them the support and guidance that builds trust over time. It also helps you build your brand, sell more products, and boost customer loyalty.
All businesses have the same goal; to generate higher revenue and faster growth for a lower cost. But many have struggled to align their people, processes, and technology to achieve these goals. That is where Marketing Automation solves the problem. It enables business owners to streamline, automate, and measure marketing tasks and workflow, so you can increase operational efficiency and increase revenue faster.
Marketing Automation is now an essential part of any business’ digital marketing strategy, so now would be the best time to consider using it. It will help you boost your marketing efforts, outsell your competitors, and have a competitive advantage over your competitors.
Here is how Marketing Automation can help you grow your business:
Generate leads and nurture them
Lead generation is an essential factor for any business to be successful. Automating the many steps between marketing and sales gives your team more time to focus on overall strategy and nurturing the leads that show real promises. That means more prospects and more customers. With your marketing automation software, you can nurture the leads you have worked so hard to create with your marketing efforts. The benefit of your marketing automation is that you can clearly identify the elements of your high-performing strategies. When you can see what is working to convince your leads to convert, you can apply those elements to other areas of your marketing campaigns. Businesses can maximize the use of their leads through the use of marketing automation.
Without leads, you will never be able to make customers. No customer means no profit. Simple, right?
Enhance Customer Experience
Obviously, the ultimate goal is to make a sale, but if you can make the sale and make the customer experience better, that would be a win-win situation for the two of you, right? Customers nowadays want a tailored customer experience – meaning rather than sales tactics that pressure them, they want a more persuasive and informative approach to convince them to make the sale. In fact, according to recent research, nearly 70% of marketing automation users cited more personalized messages as the top benefit of the software. So, if you are currently running behind this trend, it’s time to start personalizing your marketing materials.
Automated customer service can improve your customer’s experience, from being a visitor to becoming a full-fledged customer. It can help you create customer-centric processes. It also aims to reduce the need for human intervention to provide customer support. It primarily includes tools such as chatbots and voice bots. They provide a quicker response leading to a better customer experience and satisfaction. Not only that, but they also help you reduce manual labor, cost, and time involved.
Your sales and marketing can be on the same page.
If you combine your sales and marketing automation efforts by using the same software, you can align your goals and efforts. These two teams may use the same data, just for different purposes. For say, your marketing team can use the data to better target their intended audience; the sales team, on the other hand, can use this information to address customers’ needs and preferences and have a better customer relationship with your prospect. Your marketing team can strategize better to increase the conversion rate while the sales team increases productivity.
It will also make both your sales and marketing team more efficient. When your employees no longer need to manage routine tasks, they are free to focus their energy on issues more central to your business’s success like long-term strategic planning. Express differently, marketing automation lets your people do what you hired them to do, achieve your primary goals, and move your business towards success. It is really a win-win situation for your business.
Efficient and systematical
Out of all benefits of marketing automation, efficiency would be the most helpful. It makes your business management efficient. You can reduce staffing costs while freeing up your team’s time to work. Using marketing automation – businesses can automate their standard marketing tasks quickly, while saving time to concentrate on other marketing strategies. With the right software, you can streamline your work, get more done with fewer resources, and cut costs. And this is where marketing automation starts to pay off.
In addition to that, marketing automation tools help you measure the effectiveness of your marketing campaigns – if you have the idea of what is working and what is not, you can easily adjust your campaign, produce better results, and able to continually improve your marketing efforts.
Keep your competitors in check
If you think that knowing your competitor is just a waste of time and you just rather focus your efforts and time improving your own business, you sure are in for big trouble. How do you expect to remain on the advantage if you don’t know what your enemies are doing? Keeping an eye on your competitors is an essential factor for your business to stay ahead of the game. Knowing what your competitors are up to is an excellent way to make sure you don’t miss out on growth opportunities. This is another area where Marketing Automation excels – supporting your team and business growth. For say, there are marketing tools that can watch your competitors’ web pages and scar for brand names or mentions online. It then can alert you to potential opportunities, such as a change to pricing or a negative review. With this alert, you and your team can make the most of growth opportunities otherwise missed.