This has been the slogan of the Coca-cola company since 2009 till now. You may wonder what is its’ connection with the product they offer? The company has been involved in the manufacturing, retailing, and marketing of non-alcoholic beverages. A slogan like this does seem ineffective, it doesn’t even mention the company name and no correlation with their product whatsoever.
So what does make it very catchy?
Successful Personal Branding is not about products; it is about values and emotions. A personal brand is much more than just a flashy logo, nice-looking business cards, a pleasing website, or a killer-slogan quote.
It’s about who you are and what you do. Personal Branding is how you want to present yourself; online or offline, to your target audience. Creating a bond, a connection between your brand and your customer. Personal Branding is the image you want to show to your clients; what you stand for, your values, what you are all about, the core of who you are as a person, what sets you apart from everyone else, and what makes you unique.
Digital Marketing is now in demand for auto dealers. Merely, because we are now living in the modern age, the internet being the channel that connects everyone. Aside from this statement, Digital Marketing provides a lot of advantages as a marketing strategy and one is it will help you create your personal brand.
How can Digital Marketing aid you in creating your own personal brand?
The first thing we should ask ourselves is why do we need it?
Personal Branding will allow you to stand out from the competition, highlight your uniqueness, and demonstrate your expertise. As simple as it may sound, but it will definitely help you in the long haul. It doesn’t matter if you are a big or small auto dealership business; if you are just starting on this game, knowing its’ importance will be your guide to making your name in this industry.
Highlight your expertise
Like we mentioned, a personal brand is how you present yourself to your customer. This means that you will be involved in creating a lot of quality content for your dealership business. Strive to produce content related to what you offer. Always remember the “doctor approach”; your customer has a problem, and you are the doctor who can help them solve the problem.
The more valuable and top-quality content you produce, the more you demonstrate your expertise. You establish yourself as an expert in this field, someone who really knows what they are talking about, and you are the go-to person in the car dealership business. The more you can demonstrate your expertise, the more audience can trust you, increase your credibility, and come for your expertise to solve their problems. This brings us to our second tip – Harness the power of Social Media.
Harness the Power of Social Media
Engaging in Social Media is one of the marketing strategies that you can do in Digital Marketing. Just having your presence on social media platforms will set you apart from your competitors, and you can use that to your advantage not only to have the competitive edge but also to create your own unique personal brand.
Facebook, Instagram, and Twitter are three social media platforms that are great and easy to start with. Create a page or account specifically for you and your customers that give you a home base to engage with your audience and customers. Use these platforms as well to share your informative content and blogs. Remember, Social Media is a vast community.
If you are harnessing social media, the key here is consistency; consistent with your communications and visual elements such as image and video. Effective communication will enable customers to anticipate high-quality service at all times. Your social media accounts should feature images related to your overall brand image. These are all applicable to your websites, marketing material, and other social media pages. By doing these, you enable your business to showcase its’ brand personality.
Invest in making your Website
Websites are another way for you to showcase your brand personality. This can be a little more complex than creating a social media account, but it can be the difference between an ordinary auto dealer and the one who dominates the game. Let’s be realistic; you know you need a website; it can be a lead-generating machine, increase your auto dealership visibility, showcase your credentials, and create your brand personality. So it’s a no-brainer not to have a website.
Nowadays, consumers are very tech-savvy, so you need to optimize your Website to be mobile-friendly for everyone to have easy access and a smooth experience. Make sure to include all of your contact information and social media accounts as well so a customer can know that they can reach you easily.