One of the best ways to be successful in today’s’ highly competitive auto dealership business is to be ahead of the game. Nobody would want their competitors to be ahead of them, right? Having a competitive edge distinguishes your brand from your competitor, enables you to achieve superior margins and, generate more value for your business. It makes your product more desirable for potential customers.
But competitors are not always there to pull you down on the game, but rather, they served as a guide on how you can improve further. It makes you more innovative, keeps you constantly changing to be ahead of the game. Your competitors will make your business to strive more to become one of the best in the industry.
With today’s’ age of technology, the digital market space is becoming more and more of a battleground for car dealers and, digital marketing can be the weapon you can use to get that edge but only when you executed it precisely.
Here is how Digital Marketing can help you acheive that much needed competitive advantage!
Research and know your competitor
If you think that knowing your competitor is just a waste of time and you just rather focus your efforts and time improving your own business, you sure are in for big trouble. How do you expect to remain on the advantage if you don’t know what your enemies are doing? Keeping an eye on your competitors is an essential factor for auto dealers to stay ahead.
Some may call it spying, but Yes! this kind of spying is allowed in the business world. Once you have your competitor in check, you will be able to know what kind of digital marketing strategy they are implementing, find its’ weaknesses and strengths, adjust and improve your tactics, be better and, you can stay at the top of the auto dealership game.
Innovation with your content
Not only your content but all of your marketing strategies should be about how you can solve your customers’ problems and make things easier for them. Think of some new ideas, content, and concept to wow your audience. You need to cater to your audience’s needs’ by providing quality and innovative content. For example, you can use this as a way to educate your audience, and they will more likely to trust you. You can also use this as a way to produce content that can influence your audience’s buying-journey decision.
Consider video ads as well! It gives you the ability to maximize the power of sight and sound to build a more solid relationship with your customers. In fact, 52% of consumers say that watching a video makes them more confident about product purchase. (dealermarketing.com) Imagine, if you are utilizing video ads and your competitors are not, that is a 52% chance of product purchase!
Be there for your customer
We do not mean to be with your customer physically but digitally. An online presence for your car automotive dealer business not only helps with improving your brand image but can bring in most of your sales. By having a better online presence, consumers will know that they can connect with you quickly. Not many people use the phone book anymore, people will tend to rely on the internet to get in touch with you, so it can be frustrating for consumers if they cannot reach you easily. Social media can be an excellent start to boost your online presence. Having a better online presence gives you so much advantage over your competitors.
Never lie about what you can actually deliver!
Nothing is worse than a brand that oversold itself but then underdelivered. There is no shame in letting them know that you made mistakes. Nobody is perfect, right? Let them know that you learn from your mistakes to be better.
Don’t be afraid to ask your customers for feedback and be open enough to ask them how you can serve them better next time. Respond to customer feedback, whether it is good or bad. Give yourself a thumbs up if the customer praised you and used criticism as your way to improve. Show them that their opinions matter to you.
Remember that showing that you care about your customers will win their respect and loyalty. In this way, you will build more credibility and legitimacy. The more genuine you look, the more customers can trust you, and that will be your competitive edge against your competitors.