Here are 7 Advice for Car Dealerships using the Internet
“Digital Age, The age of technology, and Modern Era.”That is how we describe the 21st century. The internet being the medium that connects everyone, now would be a good time for your business to be involved in it. The automotive industry is getting more and more aggressive and competitive. For an Auto Dealer, having all the tools and resources necessary is more important than ever to have that competitive edge in the game. As technology evolves, our form of marketing also adjusts. It would be best if you adapted, or your competitors will leave you behind.
Let’s be honest, 2020 is a sad year. Many bad things happen; the Covid19 pandemic, economic crisis, disputes between countries, and other unforgettable events. Many businesses and industries were hit hard by the pandemic; the automotive industry is one of them. A lot of auto dealer was forced to close to cope up with their expenses, and some are still on their feet trying their best to recover. That is why it’s essentially more than ever for an auto dealer to learn how to generate leads and increase their vehicle sales by any means.
Speaking of increasing vehicle sales by any means – this 2021, Selling a vehicle on the internet can be your savior. With its’ capability, it can definitely up your game this year and help you not only to recover but to make better results and make better progress than your previous year. Pair it with a good Digital Marketing strategy, it will definitely give you some visible results. A study finds 88% of car buyers use the internet for vehicle shopping Autotrader. (prnewswire.com)With this study, you need to realize how significant the internet and online presence is for your auto dealerships nowadays and how it can be your key to success in this industry. Auto dealers cannot afford to lose this internet-users customer. Remember that.
Not many people are using paper classifieds anymore, and with online searches more detailed than ever, the demise of weekly pulp has been a blessing in disguise. In the old days, buyers needed to wade through scores of listings to find what they were looking for. Now, they can use online search tools to filter out vehicles that don’t match their search criteria.
Here are a few tips on how to get the most out of an online sale!
Take good pictures.
The days of posting one photo and calling it good are simply over. Online car customers want to see your car from every angle. Before taking any pictures, make sure that the vehicle is clean and neat. And do your shots in a place with good lighting. Photoshoots after dark are a no-no, and taking pictures beneath bright sunlight can make for harsh shadows in the photo. Choose an area with a plain backdrop (a blank concrete wall or empty parking lot can be good), and avoid places where objects can lay shadows over the images.
Make sure you present multiple sides of the vehicle. A good rule of thumb is to get shots of all sides – front, front 3/4 (that’s an oblique angle) driver’s side, back, back 3/4, and passenger’s side. Also, make sure to show the front and rear seats, the dash, the trunk, the engine compartment (which may require using a flash), and the undercarriage. If your ad says “rust-free”, prove it. Some people won’t even consider looking at your car in person until they’ve seen an exhaustive catalog of online photos.
Repairs are essential
No one wants to buy a lemon car, am I right? Not fixing any damages to your vehicles for sale is a good way to discourage potential customers from buying. So, make sure to replace bald tires, repair the brakes, and doing away with the cracked windshield will do a lot to ensure that you get the most bang out of your car. Be especially sure to fix safety-related items – brakes, steering, and lighting components that will be looked at during a state safety inspection in particular. A potential buyer may request that you take the vehicle to a mechanic to get it looked over. Be ready for it just in case.
Make sure it’s clean.
The packaging says it all, am I right?
No one wants to look at a dirty car, let alone buy a dirty car. If you don’t have time to sweep and clean the interior and wash and wax the exterior, bring it to a car wash service and pay to have someone else do it for you. Whether you’re selling an expensive or cheap car, a $30 detailing job could mean a couple hundred bucks when it comes time for the buyer to hand over the cash and close the deal. There’s really no excuse to post photos of dirty carpeting and stained seats. It doesn’t show well, even on the internet.
Include a VIN report with your listing
A VIN (short for Vehicle Identification Number) is composed of 17 characters (digits and capital letters) that act as a unique identifier for the vehicle. A VIN displays the car’s unique features, specifications, and manufacturer. The VIN can be used to track recalls, registrations, warranty claims, thefts, and insurance coverage.
Carfax is the best-known service and can give a potential buyer peace of mind about the vehicle’s history. Even if the car is in great shape, its’ history may reduce its value. But the buyer is going to want to know all that upfront, and a VIN history will help you with it.
Be ready to answer questions
As we mentioned earlier, be ready to take the vehicle to a mechanic for inspection. Most potential buyers will have lots of questions, some of which can’t be answered by photos or a VIN report. Be ready to provide a solid answer for the most telling question of all: Why are you selling the vehicle? If you don’t have a good answer, you may scare away someone who’s otherwise willing to buy it. Arm yourself with the appropriate knowledge and answers those important questions of your prospects. And you’ll close the deal in no time.
Be open for negotiation
When you sell a vehicle online, most people will assume that there’s some room for negotiation on the price. You can get around this by asking for a slightly higher sales price (or too high, though, it might scare off potential buyers), but most buyers will feel better about the sale if you’re able to take – at the very least, a few hundred bucks off your first price. Definitely, don’t sell yourself short, but be a little flexible when it comes to pricing. It can go a long way and lead to a quicker sale.
Don’t forget to ask for a deposit.
When you’re selling your car for cash, you don’t want someone to commit to buying only to have them flake out after you’ve already removed the listing, or worse, for you to get scammed. So don’t forget to ask for a deposit. How much? Well, it really depends upon the price your selling it for. For less expensive vehicles 20-30% is a good number to start, but asking for 50% or better of the final buying price is perfectly acceptable.