This is probably one of the crucial factors that will make people more likely to give you their money in today’s digital marketplace is how credible and legitimate your brand is.
From first sight, whether through your digital or physical store, potential customers will immediately begin to assess you and your credibility. The more customer sees your brand as genuine and respectable, the more chances you will convert these potential customers to your full-pledged customers. Remember that you are not alone in this game. Your potential customers likely have many places where they can do business. If you want your dealership to stand-out on top of every competitor in the automotive dealership competition, improving your brand image and reputation can put your name on the top.
According to the study, 59% of survey respondents said dealership reputation was the most important factor when choosing which dealership to visit. With reputation ranking so high in the dealer selection process, focusing on the customer experience can bring big wins in such a competitive industry. (v12data.com)
Even the slightest tarnish on your brand can lead to losing your current and potential customers. That is why it is essential not only for auto dealers but also for every local business to know how you can maintain a positive reputation and even boost it.
Boost your dealerships’ reputation with these tips!
Customer reviews matter
Did you know that 68% of car shoppers said that dealership reviews impacted which dealership they visited when shopping for a vehicle? (digitalairstrike.com)
Whether it is good or bad, you cannot control reviews and comments customers may post or say about your dealership; however, you can use this to show that their opinion matters on how to improve your service much better. Show that you care about your customers’ opinions, which will win their respect and loyalty. Remember to listen, and use their words to be better.
Respond to Reviews and Act on it
You now know that customer review matters. Now, what are you going to do about it?
One of the best ways to improve your reputation is to respond to customers’ opinions. This may be a no-brainer statement, but we want to keep real things for you. Some businesses actually don’t care about customers’ notions and reviews, and that’s the truth. They might listen to your opinion, but they are not going to do anything about it.
If the customer gave a positive review, you could use this to show your gratitude to them for availing your service. If it is a negative review, use this as an opportunity to rectify the problem. Use these reviews to better manage your brand image and online reputation, and at the same time improving your customer engagement. Include this as part of your marketing strategy, and it will be your advantage to your competitors.
Showing the value of your product.
This is an excellent opportunity for auto dealers to improve their reputation. You need to show the real value of what you can offer. Focus on your customers’ problems and needs, and that is where you swoop in to remedy the predicaments. You need to show your customers that your product would be the solution that they are looking for.
You can use advertising and marketing to showcase the value of your product. Show them what your product can offer and how it can benefit them. Also, include customer testimonials, maybe a short message from your satisfied customers. Remember that these persons have already proven what your product can deliver, and this can really make a big impact on showcasing the true value of your product.
Satisfied Customer = Product with an outstanding value
Be active on social media platforms
Social Media is an essential component for an auto dealer to be successful. They are an excellent tool for advertising but at the same time, to improve your reputation.
Did you know? 69% of consumers said social media sites helped their vehicle purchase decision (digitalairstrike.com)
Having an online presence on your social media accounts for your business not only helps with improving the company’s’ brand and image but can bring in most of your sales. Social media sites like Facebook or Instagram can be an excellent start to boost your online presence. By having a better online presence, customers will know that they can connect with you quickly, and that will establish your online reputation as a business that is easy to do business with.
Strive to deliver an astounding customer experience.
Did you know the formula for how you can acquire positive reviews from your customers?
Excellent customer experience = Positive reviews.
It may be easier said than done, but delivering an amazing customer experience can help you build a more powerful reputation and image. When you provide service to your customer, you should treat them how a 5-star hotel would treat their guest. You need to make them feel that the money that they are going to spend on your services should not only be worth it but would exceed every expectation they have.
Honesty is the best policy, right? You only not want to make a sale, but you want them to repeat purchases and recommend your brand to others. Inform them what you can actually deliver; your strengths and weaknesses, your pros and cons. Be true to yourself and to your customers.
There is nothing worse than a brand that oversold itself but then underdelivered. NEVER LIE ABOUT WHAT YOU CAN ACTUALLY DELIVER.