Do you know what separates a successful business from those that seem to never have been in the spotlight? Your Brand Online Authority.
Brand’s online authority refers to the trust a brand had earned from there customers, and the degree to which they see your brand as an expert in a specific industry across various digital channels. Building your brand’s authority can increase the level of trust your potential customers and current customers have in your business.
Building brand awareness for your business for more visibility goes hand-to-hand with online authority. Developing both factors can accelerate and increase your sales, improves your visibility, generate leads, and increase your conversion rates. These two factors are a force to be reckoned with and can work side-by-side to attract potential customers and can even amplify the effect of your online marketing efforts. When you have a strong authority, prospective clients will be more likely to interact with and use your content when they see it.
Here’s how you can build your online authority!
Building your online authority will always start with improving your visibility online through SEO. Search Engine Optimization is a digital marketing strategy in where you optimized your websites by using keywords commonly used by the customer, so you can increase your ranking on search results in search engines. The more you optimize your website, the higher your SEO ranking is. The higher your SEO ranking is, the easier customer can find you; the higher your visibility, the easier for you to start building your online authority. You see, search engines like Google use a hundred factors to determine just how powerful and relevant a site is. One constituent of the significant factor is content – which brings us to our 2nd tip.
1. Use relevant contents
Revolutionize your business into a reliable digital source of information by creating content such as blogs, articles, infographics, etc. And posting it on your company website. Every content you’re going to create should always be relevant to your target audiences. Coming from an expert viewpoint, you can establish your business as a credible source of information, an expert who knows his craft, and someone who really knows what he is saying. And your customer will be very interested in reading your contents. When you regularly create new and informative content, you can keep your readers engage, active, and delighted.
2. Harness Social Media Platforms
Consider social media platforms like Facebook, Instagram, and Twitter not just a part of your marketing strategy, but as a necessity for your Business. Social media allows for almost limitless opportunities for you to connect with your customers, potential business partners, and even the influencer within your industry. You can easily share your ideas, knowledge, and informative content with a more large-scale audience and address any questions or criticism that may arise. In addition to that, Social Media is an excellent platform for marketing and advertising. It provides you a way to get your business in front of your prospects when they are engaged in their buying-decision journey.
3. The Proofs
Regardless of how glorious your product, or website, or design is, if your audience to not find you reliable, genuine, and trustworthy, you won’t be able to establish your brand’s authority. And the best way to remedy that is by including customer testimonials. A testimonial is highly useful when it comes to building your authority – reviews and feedback provides an opportunity to explore your products and service and can hugely impact your prospects. Putting your delighted customer’s testimonials in front of your prospective clients will make the difference. Your audience will get see to see actual customers who are satisfied with your service. It will make you more legitimate, trustworthy, and an expert in his craft.
4. Brag your achievements
Brag your achievements, but definitely not in a boastful way, of course. It’s definitely okay to share your achievements; it was the outcome of all your hard work and effort. Including it in your websites will definitely establish your brand’s authority. Aside from customer testimonials, your achievements are also proof of your expertise in the field. Prospects will more likely to believe in your credentials if you have proof to show to them, and the more you can showcase your credentials, the more likely they will trust your brand.