Digital marketing gives car dealers endless business opportunities. In today’s modern and competitive age, if your dealership is currently not involved with the digital realm, you are missing a lot and you will be definitely left behind by your competitors. Digital Marketing gives you the ability and the opportunity to meet potential car buyers at the comfort of your home. Long gone are the days where you would approach potential customers on your forecourt and hand over a list of car features and talking about car stuff in hopes that you could land a car sale.
As an Auto dealer in 2021, your focus should be on generating more traffic which can turn into leads and increase your car sales. The automotive industry is competitive and aggressive – the competitiveness of the players in this game is pretty stiff, dynamic, and rapidly changing. As a player of this game, you need to utilize marketing tactics for you to stand out from the competition.
Here is the Digital Marketing Strategies that car dealers should be using right now!
Social Media Marketing
With more than 3.6 billion active users on different social media platforms and still increasing day by day, your auto dealership should embrace social media by now. It is also one of the cheapest ways you can do to have a better engagement with your customer, and a better social media presence gives your brand more credibility and legitimacy. Better online presence means a customer will more likely to trust your brand. Social media sites are significant influencers when it comes to a car buyer’s decision-making journey. 40% of users online are actively deciding on what car to buy based on what they have seen on social media platforms, including reviews and recommendations, and this effect is only set to grow. (automotivedigitalmarketing.com)
Start with the big names out there like – Facebook, Instagram, Twitter, and Pinterest as they have higher domain authority in search engines like Google and Yahoo. Also, a friendly tip: it is much more advantageous for auto dealers to be on Social Media Platforms that uses an image to resonate with your audience. Car products, if presented in a more visual stimulus rather than 1through text, are much more appealing to customers as they can see directly the product.
Let me give you one reason that will make you excited about email marketing: is it is incredibly cheap!
Email marketing for automotive dealers doesn’t get the credits it deserves. Why? Because it is done so poorly and underutilized by most. When done properly, it provides one of the highest ROI for auto dealers. Email marketing is the indisputable leader of cost-efficient marketing. Email marketing can be one of the powerful digital marketing strategies that you should consider including in your Digital marketing campaign. If you have a website, engage in social media, and doing online advertising, then email marketing can be your path to success.
Email marketing is a good way for you to create a customer database and create an email list. If you set up a lead capture form on your website, you can generate lead emails, which can be used as part of your email marketing strategy. Once you created your database, that is where the real fun begins.
Video marketing for Auto dealerships has quickly become a dynamic and effective means of generating high-quality leads, increase conversion rate, and shoot-up their Auto sales.
Incorporating Video Marketing into your marketing strategy diversifies your content and provides a higher level of engagement from your audience. Business like Auto Dealerships can directly benefit from showing off their more visual sides and video contents are the go-to to show off your product and service through a visual stimulus. Video Marketing strategy is also a great way to directly influence a buyer’s car-buying decision process. In fact, Of the auto shoppers who used video during the research process, over 60% reported visiting a dealership or dealer website after watching a video of a vehicle they were considering.
Did you know that according to a study, there are more mobile devices on Earth than humans? Yes, you heard us! There are about 8.7 billion mobile devices on Earth against the human population of 7.8 billion. If you still cannot imagine how Mobile Marketing can help your dealership with this study, then let me explain it further.
As more people use smartphones more than ever before, mobile marketing has now become the number one way for you to reach your target audience. With the ability to increase your brand awareness, better customer engagement, and generate more sales, mobile marketing can truly transform your dealerships’ performance. Furthermore, the range of formats that can be used on the mobile device enables you to be as creative as you like with your content.
“Content is King”
You probably heard this old saying in the marketing world a thousand times. But of course, Content is indeed king! With a multitude of marketing channels and mobile accessibility from consumers, it matters now more than ever. Contents showcase your knowledge and expertise in the car industry. Coming from an expert viewpoint, you can establish your dealership as a reliable source of information. Your customers will be very interested in reading your content. Before making any purchases, your customer will likely have questions about cars and use this opportunity to provide answers.
Content marketing integrates into all other areas of your digital marketing efforts. Without content, all you have is ideas. And no matter how great your idea is, it doesn’t convert on its own.
Treat your webpage not just as a place to put ads and information about your product, but as your sales representative, a storefront in the world wide shopping mall that is the internet. With almost everyone having access to the internet, your website can serve as your potential customers’ first step towards becoming your full-pledged customer!
You can use the power of call-to-action, where you can suggest some sort of special offer from your product in exchange for visitors’ personal information. That generates leads and data for you that can help increase your conversion rate, better customer experience and improve your other digital marketing efforts.
You can also increase your websites’ visibility on search engines by utilizing SEO (Search Engine Optimization). By optimizing your website using commonly used keywords by consumers, you can increase your SEO ranking, making your website much easier to find by potential customers.