Before you start reading this article, we want you to have an idea of why is social media is an essential factor for your automotive business, and as part of your marketing strategy.
Take a look at these studies:
- Social Media Automotive 95% of car buyers are looking toward digital information to decide what car to purchase. If you haven’t been working on your social media strategy, now is the time. (marketing.sfgate.com)
- 75% of car buyers and 68% of service customers say internet research, including social media and review sites, was the most helpful medium when selecting a car dealership. (v12data.com)
- 69% of consumers said social media sites helped their vehicle purchase decision. (digitalairstrike.com)
We want you to understand how crucial social media is to your automotive business.
To be honest, we want you to considered social media not just a part of your marketing tools and strategies but as a necessity for your auto business.
Social media sites can be an excellent platform to target a broader audience. According to a recent study, there are 3.48 billion social media users so far in 2019, with the worldwide total having increased by 288 million (9 percent) since this time last year. (autoxloo.com) Imagine this, millions of users now can access your website if you have an excellent online presence on social media. Would that be exciting?
Use multiple social media platforms
Don’t focus too much of your time and energy on just one social media platform. If you have a preferred social media platform, that does not mean that others feel the same way as you. If you want your car dealership business to be more successful, you need to be involved across a bunch of social networks.
By bunch, we do not mean “ALL” social media platforms. Instead, focus on big social media sites such as Facebook, Instagram, Twitter, and even LinkedIn or, you can also base it on your audience’s demographic to understand which platforms they use, so you can cherry-pick which platform to use.
Social media is one of the best ways you can publish your content and create more traffic for your website. When creating content, always keep in mind that it should contain valuable information that your potential customer can relate to; in this case, valuable content related to the automotive industry such as:
- Frequently asked questions about cars.
- Tips on how to maintain the quality of a car.
- Studies and statistics related to the automotive industry.
- Other information customers may find valuable.
Coming from an expert viewpoint, you can establish your dealership as a reliable source of information. Your customer will be very interested in reading your content while improving your customer engagement.
Use them as part of your Advertisements
We can’t stress out the benefits of Social Media advertisements for car dealers! It provides you a way to get your dealership in front of your prospects when they are engaged in the car-buying course. You can use images and videos to resonate with users and use demographic data to accurately target your audience, which is highly effective if you know your intended audience.
Huge social media platforms such as Facebook now offer to advertise. It may seem like a regular post, except you pay to promote your ads to a very precise group of audience that is not limited to your current followers. What good about this advertising strategy is you can target your audience by demographics, location, or interest. By stretching the reach of your auto dealership, you can improve your brands’ awareness, increase site traffics, and have a better social media presence.
Offer loyalty rewards and programs
Customers interact with a dealerships’ social media page because they know they can receive discounts or participate in a promotion of some sort. Make sure you reward your loyal followers by launching the occasional social media promotion. With today’s consumer-driven culture, customers expect businesses to deliver value at the best price possible. You can add value to your customer by creating a loyalty program and using email marketing to promote these incentives.
A loyalty program will be successful for automotive dealers if you can concentrate on improving their lives while strengthening your dealership’s brand awareness.
Think of how customers will acquire points for instances such as:
- Bought a Vehicle/products
- Referred new customers who purchase
- Used your service department for maintenance and repairs
And then create reward offers for redeeming such as:
- Discounts on services
- Gift certificate
Develop Credibility, Legitimacy, and Loyalty.
Social media also allows you to listen to your customers. Consumers will see that you take their opinions seriously and that you value them and their comments. Just remember that showing that you care about your customers’ opinions will win their respect and loyalty.
Including Customer testimonials when posting on social media platforms, maybe a short message from your satisfied customer can really make a big impact on the amount of trust your visitors will have after visiting your social accounts.
Do not forget to provide your complete contact information that is easy to find, such as your email address or phone number. Build customers’ trust that they can connect with you easily if they need to. How genuine your brand look can play a significant role that will make people more likely to give you their money in today’s digital marketplace.