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Automotive Marketing: 3 Ways to Attract More Customers

Wand to find more customers?

The competition inside the world of automotive dealerships has always been aggressive and fierce, and as the industry moves forward to more digital-centric sales processes, Auto dealerships have to get creative and innovative to score new leads and increase their car sales. 

For most auto dealerships, one of your primary goals is to get potential car buyers into your showroom. But before that happens, before your sales team can do the job, you need to give consumers a reason to head into your dealership, yes? This brings us to the big question: how do Auto dealerships may attract potential customers in the first place?

The first thing you need to keep in mind is that a successful sale always starts with a lead. Without a lead, you will be having a hard time closing a deal. This is why it’s more important more than ever for Car dealerships to invest in a great lead generation strategy. Fatefully, kudos to the internet; consumers nowadays have easy access to more dealers and greater control over the car-buying journey than in the past. It just means that fewer potential customers are visiting dealerships as their first step in their car-buying decision; rather, they are putting more emphasis on doing research to find the best automotive dealership and vehicle for their needs. 

To answer our first question: Your dealerships’ marketing strategy is the key! It must enable your dealership to show up and stand out from the rest and from the start of their research so you can influence a Buyer’s car-buying decision, generate them as leads, increase your conversions and turn them into your full-pledged customers.

Here are 3 tips for car dealers to help you find more customers!

Referral Marketing 

Referral Marketing strategy is a form of mouth-marketing strategy that makes use of recommendations and word-of-mouth to grow a business’s customer base through the networks of its existing customers. A referral marketing program can take many forms, but at its root, it’s a way to get your loyal customers to help you spread the word about your business.

Is Referal Marketing effective? 

Referral Marketing is one of the most effective forms of marketing for a car dealership. Why? Most dealerships rely on positive feedbacks, word-of-mouth, and repeat purchases instead of hard-selling tactics to make a sale. It can help you improve your sales cycle, generate high-quality leads, increase conversion rates and take your marketing game to the next level. Many car dealerships turn to referral marketing programs because they want to expand their reach, and they know their customers can market to potential leads far more successful than they can, which is just one of the benefits of referral marketing. 

Why should I use Referral Marketing?

Well, its’ because people trust recommendations. Recommended brands mean a happy customer is satisfied with your product or service. In fact, according to, 92% of consumers around the world now say they trust recommendations from friends and family, above all other forms of advertising. If a brand is recommended by a lot of consumers, it means that a brand is already proven and tested in delivering excellent results. Simple, right?

Social Media

Social media platforms are an excellent marketing strategy if you want to increase your customers.

Here’s why.

According to a recent study, there are 3.48 billion social media users so far in 2019, with the worldwide total having increased by 288 million (9%) since this time last year. ( And Social media sites are significant influencers when it comes to a car buyer’s decision-making journey. 40% of users online are actively deciding on what car to buy based on what they have seen on social media platforms, including reviews and recommendations, and this effect is only set to grow. (

We can’t stress out the benefits of Social Media advertisements for car dealers! It provides you a way to get your dealership in front of your prospects when they are engaged in their car-buying course which is what you need to generate your much-needed lead!

If you want to take your Social Media game to the next level, then you can utilized paid ads offered by different platforms. This will allow you to target a highly specific target audience, ensuring you’ll reach the right audience, and will enable you to geenrate leads by asking and collecting contact information directly on platforms. Keep in mind that this is an extra cost and only optional.

Email Marketing

Just to up your excitement with this strategy, Email marketing is very cheap! It is undoubted the king of cost-efficient marketing strategies, and it provides one of the highest ROI and a lead generation monster for auto dealerships. But the sad news is that Email marketing for auto dealerships does not get the credits it deserves. Why? Because of poor execution and underutilized by most.

In terms of Lead Generation, email marketing already proved its’ worth as the best. It’s’ success when it comes to generating responses from a customer has been tremendous. That is why almost every business you can think of utilizes email as their channel for communication, promotion, and relationship building. Aside from that, the quality of leads you can generate through email is relatively higher than any other marketing medium. Still, it does not mean that any drastic changes in result will happen in one night; it still requires the right approach, effort, time, techniques, and plan to yield positive returns. 

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